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The Amida Simputer to be PicoPeta's Global Brand


Press Release: Bangalore, July 30, 2003.

PicoPeta Simputers Pvt. Ltd. unveiled its Global Brand Strategy for its Simputer Market today by announcing that it will sell its Simputers under the global brand name Amida.

"We are actively seeking markets outside India. This requires us to create a global brand consistent with our vision for the product", says Prof Swami Manohar, CEO, PicoPeta.

Amida is another name for Buddha, one of India s most original and profound thinkers. Amida literally means Infinite Light and Infinite Life. The name represents PicoPeta s vision in a deep sense; originality combined with universality and humanism. "Our technologies will strongly reflect these values", says Prof V. Vinay, Chairman, PicoPeta.

Amida Simputers manufactured at Bharat Electronics will be sold as a BELPicoPeta Product in India and abroad. In May 2003, PicoPeta and Bharat Electronics announced their intent to enter the retail market.

PicoPeta Simputers Pvt. Ltd, is the pioneering Simputer technology company, founded by the four Indian Institute of Science inventors of the Simputer. The company was founded in 2001.

Click to download the press release as a PDF file

About Bharat Electronics Ltd.

Bharat Electronics Limited (BEL) is a Rs. 2000 crore company that designs, develops and manufactures state-of- the-art products in the field of Radars, Defence Communications, Telecommunications, Sound and Vision Broadcasting, Opto-electronics, Solar systems, IT products and Electronic components.

More at the BEL website, www.bel-india.com

About PicoPeta Simputers Pvt. Ltd.

PicoPeta Simputers Pvt. Ltd. provides hardware, design and software solutions based on the powerful, yet affordable Simputer platform. The Simputer is a powerful full-featured handheld computer. Simputer is a registered trademark of the Simputer Trust.

More at the PicoPeta website, www.picopeta.com

Press Contact

Prof Swami Manohar (CEO, PicoPeta) is available at:
Ph: (91-80) 3618184 - 86
Fax: (91-80) 3617568

Email:[email protected]

If you are using email, please take care to mention the organization you represent, along with any deadline you may be under.

See Also

PicoPeta Press Room

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